Tips & strategy

Explore our collection of original content on tips and strategy for the mobile ecosystem and beyond

hannah grey creator economy - OG

min listen

Why marketers are about to be rocked by the creator economy

Hannah Grey's Jessica Peltz-Zatulove says that marketers have no choice but to dive deeper into the creator universe, even if they find it 'terrifying".

41 min listen
Harold Klaje is on a mission to demystify Reddit for brands
30 min listen
Why Netflix's data scientist wants the digital ad industry to make a bigger bet on incrementality
26 min listen
How Magic Spoon launched a direct-to-consumer cereal startup in the middle of a pandemic
36 min listen
How Profitero's Hofstetter is helping legacy retailers master eCommerce
50 min listen
Activision Blizzard's Stringfield on the advertising opportunities for brands within gaming

9 min read

Navigating Firebase Dynamic Links alternatives: A Product Manager's guide

Streaming ads featured image

10 min read

What every marketer needs to know about streaming ads

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2023 app trends & C-level predictions

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Everything you need to know to create high-converting app install campaigns

9 min read

Everything you need to know to create high-converting app install campaigns

Mobile game marketing - OG Image

11 min read

Mobile game marketing: Essential strategies made simple

Power of Collaboration OG Image

10 min read

Unlocking ROI: The power of collaboration in creative optimization

Data collaboration: The privacy-compliant key to understanding your audience and making data-based decisions

10 min read

Data collaboration: The privacy-compliant key to understanding your audience and making data-based decisions

8 min read

What is creative fatigue and how do you combat it?

A comprehensive guide to dynamic creative optimization in 2024 - Featured image

10 min read

A comprehensive guide to dynamic creative optimization in 2024

How to Use AI to Boost Your ASO - OG image

9 min read

How to Use AI to Boost Your ASO

Your complete guide to creating successful ad creatives - Featured image

12 min read

Your no-BS guide to successful ad creatives

Campaign optimization - OG image

9 min read

Campaign optimization: How to supercharge for success

7 min read

Go for the gold: How to ace your 2024 Olympics campaign

6 min read

Let’s get rolling: The ultimate guide to pre-roll ads

mobile-game-monetization-OG

11 min read

Mastering mobile game monetization: Strategies for success

7 pitfalls to watch out for when measuring your in-app purchases - OG image

8 min read

7 pitfalls to watch out for when measuring your in-app purchases

creative-winners-OG image

8 min read

How to find creative winners and use AI to maximize their value

Performance centric connect tv - featured image

8 min read

From views to value: Performance-centric connected TV

Mobile marketing automation featured image

9 min read

Automate or stagnate: your mobile marketing automation guide

Interview with creative strategist_OG

7 min read

Creative strategist: What is it and why you [may] need it

My ROAS is dropping - featured image

8 min read

My ROAS is dropping! What should I do?

Practical ways to shorten campaign payback periods - OG

9 min read

Bring joy to your CFO: practical ways to shorten campaign payback periods

6 min read

The roadmap to success on Android

7 min read

Show me the money! Why marketers should focus on payback periods and cash flow in 2023

9 min read

Top gaming investor: Bringing performance marketing from mobile to PC and console is ‘super interesting’

6 min read

Level Up: Cracking the code to PC game marketing in 2023

App user journey - featured

13 min read

How to map a successful app user journey in 8 easy steps

How to leverage preload campaigns for gaming apps - featured

7 min read

How gaming companies can weather the economic downturn leveraging preload campaigns

Alternative traffic sources for fintech apps - featured

7 min read

Alternative traffic sources for fintech mobile apps you need to know about in 2023

Rich user segmentation in the privacy era - featured

7 min read

Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI

mid-roll ads featured

8 min read

Mid-roll ads 101: Everything you need to know

CTV vs. OTT - featured

9 min read

CTV vs. OTT advertising: what you need to know

Privacy Sandbox Android arrive bientôt

7 min read

Android Privacy Sandbox is coming: What should marketers do next?

11 min read

How to design an app icon: 9 best practices for 2024

9 min read

20 additional ways to bring quality users to your app in a privacy-driven, restricted data reality

Increase app downloads - featured

9 min read

Got an app? Now what? Here's how to increase app downloads

Custom product pages - featured

7 min read

The beginners guide to custom product pages

App marketing strategies - featured

13 min read

21 app marketing strategies to charge up user acquisition and retention

App pricing strategy - featured

10 min read

The app price is right - Strategies for success

Продвижение приложения - основное изображение

8 min read

App promotion 101: Proven ways to promote your mobile app

App ratings and reviews - featured

14 min read

How to improve your app ratings and reviews to 89% conversions organically

App growth - featured

9 min read

The one-stop growth strategies guide that will supercharge your app

ASO and iOS 15 - featured

6 min read

Use these 5 iOS 15 features to improve your ASO

UA team lead skills - featured

5 min read

Six essential skills every UA team lead needs

ASO keywords - featured

8 min read

Unlock app store success with the right ASO keywords

owned media digital sustainability - featured

6 min read

A growing focus on owned media paves the new digital sustainability direction

App buyer persona - featured

5 min read

Marketing up close and personal - The app buyer persona guide

How to report marketing results - featured

7 min read

The no-BS guide to reporting marketing metrics to your boss

Apple search ads - featured

11 min read

Level up your iOS app promotion with Apple Search Ads

Launching app success steps - OG

11 min read

Launching your app: 11 steps to success

holiday season digital sustainability - OG

4 min read

How digital sustainability can help drive more value during the holiday season

Скриншоты для магазина приложений - изображение-превью

10 min read

App store screenshots: Optimize your visual assets to attract users

App segmentation - featured

6 min read

Turn app downloads into long-term value with app user segmentation

user flow - OG

8 min read

Go with the user flow: how to master UX in 2023

app marketing recession proof - featured

6 min read

Hunker down or double down? Recession-proof app marketing success strategies

App description - OG

8 min read

App description: Your hidden asset to boost app discoverability and downloads

Digital sustainability - OG

5 min read

Overcoming a challenging holiday season through digital sustainability

Playable ads featured OG

9 min read

It’s time to play - What marketers need to know about playable ads in 2023

How to attract talent to fuel a mobile-first enterprise OG

7 min read

How to attract talent to fuel a mobile-first enterprise

Mobile app localization: Featured

8 min read

Going local to go global: How mobile app localization helps your app rule the world

How apps boost ATT opt-in rates with pre-prompts OG

6 min read

Be like Nike: how 8 leading apps boost ATT opt-in rates with pre-prompts

Why your app needs a CX metric OG

5 min read

Here’s why measuring your app’s CX should be a top priority

How innovation in Fintech is changing the way India invests - OG

4 min read

How innovation in Fintech is changing the way India invests

Como melhorar a performance do app: por que ela é importante - OG

8 min read

Improving app performance (and why it's so important)

Como criar uma estratégia mobile-first imbatível OG

11 min read

Boarding the mobile bullet train - How to forge an invincible mobile-first strategy

App landing page best practices for 2022 - OG

9 min read

How to create a successful app landing page in 2023

App onboarding essential guide - OG

9 min read

All aboard! The essential guide to mobile app onboarding for 2023 (and beyond)

in-person mobile apps - OG

8 min read

8 companies improving in-person retail with mobile apps

Blog post sobre a Black Friday: autor convidado - quadrado

5 min read

Black Friday is just the beginning: level up your ad strategy for key dates

3 brands win with updated mobile apps - OG

7 min read

Late start, strong finish: 3 in-store brands net big gains from updated mobile apps

your business needs an app - OG

7 min read

Consumer preferences say: Your business needs an app

UX do app mobile - quadrado

15 min read

App UX: The fundamentals you need to know in 2023

AppsFlyer e Amplitude - quadrado

6 min read

Marketing and product analytics: Why use a flashlight when you can turn on the lights?

O que você precisa saber sobre a notificação da ATT- quadrado

7 min read

If and when to show the ATT prompt: What you need to consider

O poder dos valores de conversão na SKAdNetwork - quadrado

6 min read

Unlocking the power of SKAdNetwork’s conversion values to measure and predict campaign value

apps entering china challenges - OG

5 min read

3 main challenges for apps entering China and how to overcome them

incrementality testing for marketers - OG

14 min read

Everything marketers need to know about incrementality testing

Dicas para mensurar seu ROI mobile - quadrado

5 min read

5 tips for measuring your mobile ROI

Dicas de anúncios no TikTok - quadrado

4 min read

6 tips to running high impact ads on TikTok

app marketing strategy africa - OG

8 min read

Go-to-market strategy for your app in Africa

apac app promotion - OG

9 min read

App promotion in APAC - everything you need to know

insider tips creative assets - OG

7 min read

Google insider tips to bring your creative assets to the next level

choosing mobile media sources - OG

5 min read

Choosing your mobile media sources: How many are enough?

setting up mobile performance campaigns - OG

7 min read

How to set up your mobile app performance campaigns

content marketing app marketing - OG

6 min read

All you need to know about content marketing for apps

scale ua campaigns app growth - OG

8 min read

How to scale UA campaigns for your app growth

apple search ads campaign management - OG

7 min read

8 hacks for apple search ads campaign management

7 astuces pour baisser votre taux de désinstallation

4 min read

7 tips to improve your app uninstall rate

aso increase organic installs - OG

7 min read

7 ASO tips to increase organic installs like a pro

criando um remarketing de sucesso

6 min read

Creating successful app remarketing: How to do it the right way

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