Testing

Uncover everything you always wanted to know about mobile testing and campaign optimization with our collection of original articles, videos, podcasts, and more

Mobile marketing - 40 Min listen

M&C Saatchi says brands must adapt to the lack of precision in the new ad targeting reality

Audience segmentation - 5 min read

What's the buzz around audience optimization?

incrementality app remarketing success - og

Incrementality - 4 min read

Measure the success of app remarketing with AppsFlyer Incrementality

Measurement - 7 min read

OTT media buying and test strategies

measuring incremental lift remarketing - og

Incrementality - 7 min read

5 challenges to consider when measuring the incremental lift of your remarketing campaigns

Guide

The beginner’s guide to incrementality for remarketing

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Measurement - 5 min read

CTV and OTT measurement deep dive

Tips & strategy - 11 min read

Launching your app: 11 steps to success

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Ad spend AI in Marketing Apple Privacy & SKAN Audience segmentation Benchmarks Benchmarks & Metrics Campaign management & optimization COVID-19 Creative Optimization Creatives Data collaboration Deep linking eCommerce Facebook Finance & Banking Gaming Incrementality iOS 14 Marketing Analytics Marketing budgets MarTech stack Measurement Mobile attribution Mobile Fraud Mobile marketing metrics Modeling Monetization Omnichannel Marketing Privacy & compliance Remarketing Retail Media SKAdNetwork TV & streaming User acquisition User Engagement & Retention User experience Web-to-app

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