User acquisition

Uncover everything you always wanted to know about mobile user acquisition (UA) with our collection of original articles, videos, podcasts, and more

level up ua ios 15 special tile

Trends & insights - 40 Min listen

The one where they get the band back together for an iOS15 special

level up ua the one where they talk creative tile

Mobile marketing - 46 Min listen

The one where they talk creative

level up ua the one about dsps og

Mobile marketing - 30 Min listen

The one about DSPs

level up ua the one about skadnetwork tile

Trends & insights - 56 Min listen

The one about SKAN; past, present & future

level up ua intro tile

Mobile marketing - 70 Min listen

In the sandbox with: Introduction

Guide

Getting started with user acquisition for apps: The complete guide

Learn more

Babbel’s Influencer Strategy featured image

Mobile marketing - 6 min read

How Babbel runs 50+ influencers a month and keeps performance high

The force of AI in ad fraud featured image

Mobile fraud - 6 min read

The force of AI in ad fraud: fighting innovation with innovation

Fetch Rewards Superbowl Featured Image

Mobile marketing - 5 min read

Touchdown! Fetch Super Bowl ad drives massive QR code engagement

Why your boss should send you to MAMA San Francisco 2025 - featured image

Mobile marketing - 3 min read

Why your boss should send you to MAMA San Francisco 2025

Everything you need to know to create high-converting app install campaigns

Tips & strategy - 9 min read

Everything you need to know to create high-converting app install campaigns

Black Friday’s Global Rise: Strategies for Mobile App Success in 2024

Mobile marketing - 6 min read

Black Friday’s global rise: strategies for mobile app success in 2024

Шум в Sandbox - главное изображение

Measurement & analytics - 6 min read

Cut through the noise: Learn about Sandbox noise and simulate its impact on your reports

Tips & strategy - 7 min read

Go for the gold: How to ace your 2024 Olympics campaign

Aid commerce Feature image

Measurement & analytics - 8 min read

How insights aid commerce media growth

AVOW guest blog -OG

Mobile marketing - 5 min read

7 Reasons mobile OEMs should be part of every marketer's growth strategy

Mobile marketing automation featured image

Tips & strategy - 9 min read

Automate or stagnate: your mobile marketing automation guide

How to get your first 10K installs - OG

Mobile marketing - 8 min read

How to get your first 10,000 mobile app installs

My ROAS is dropping - featured image

Tips & strategy - 8 min read

My ROAS is dropping! What should I do?

Mobile marketing - 8 min read

Discipline before cuts: how to approach rough times methodically

Practical ways to shorten campaign payback periods - OG

Tips & strategy - 9 min read

Bring joy to your CFO: practical ways to shorten campaign payback periods

Tips & strategy - 7 min read

Show me the money! Why marketers should focus on payback periods and cash flow in 2023

Tips & strategy - 6 min read

Level Up: Cracking the code to PC game marketing in 2023

App user journey - featured

Tips & strategy - 13 min read

How to map a successful app user journey in 8 easy steps

App remarketing recession strategy - featured

Mobile marketing - 10 min read

How to get more for less: Nailing app remarketing during times of a recession

Tips & strategy - 9 min read

20 additional ways to bring quality users to your app in a privacy-driven, restricted data reality

Increase app downloads - featured

Tips & strategy - 9 min read

Got an app? Now what? Here's how to increase app downloads

Custom product pages - featured

Tips & strategy - 7 min read

The beginners guide to custom product pages

App marketing strategies - featured

Tips & strategy - 13 min read

21 app marketing strategies to charge up user acquisition and retention

Продвижение приложения - основное изображение

Tips & strategy - 8 min read

App promotion 101: Proven ways to promote your mobile app

ssot maximize profitability - featured

Measurement & analytics - 5 min read

Boost your profitability with a single source of truth

App growth - featured

Tips & strategy - 9 min read

The one-stop growth strategies guide that will supercharge your app

Truly trust your ROAS - featured

Measurement & analytics - 7 min read

How can you truly trust your ROAS?

ASO and iOS 15 - featured

Tips & strategy - 6 min read

Use these 5 iOS 15 features to improve your ASO

UA team lead skills - featured

Tips & strategy - 5 min read

Six essential skills every UA team lead needs

ASO keywords - featured

Tips & strategy - 8 min read

Unlock app store success with the right ASO keywords

Apple search ads - featured

Tips & strategy - 11 min read

Level up your iOS app promotion with Apple Search Ads

user flow - OG

Tips & strategy - 8 min read

Go with the user flow: how to master UX in 2023

app marketing recession proof - featured

Tips & strategy - 6 min read

Hunker down or double down? Recession-proof app marketing success strategies

App description - OG

Tips & strategy - 8 min read

App description: Your hidden asset to boost app discoverability and downloads

Playable ads featured OG

Tips & strategy - 9 min read

It’s time to play - What marketers need to know about playable ads in 2023

título de um app - destaque

Mobile marketing - 9 min read

Why you should care about your app title in 2023

How to attract talent to fuel a mobile-first enterprise OG

Tips & strategy - 7 min read

How to attract talent to fuel a mobile-first enterprise

61.3% of enterprises are strongly mobile-first. This article is for the other 39% - featured

Mobile marketing - 6 min read

61.3% of enterprises are strongly mobile-first. This article is for the other 39%

Mobile app localization: Featured

Tips & strategy - 8 min read

Going local to go global: How mobile app localization helps your app rule the world

The complexities of measuring ROAS in a privacy-centric world - OG

Measurement & analytics - 6 min read

The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider

Why your app needs a CX metric OG

Tips & strategy - 5 min read

Here’s why measuring your app’s CX should be a top priority

Mobile-first design featured - OG

Mobile marketing - 5 min read

The mobile-first design essentials for 2022

Como melhorar a performance do app: por que ela é importante - OG

Tips & strategy - 8 min read

Improving app performance (and why it's so important)

Como criar uma estratégia mobile-first imbatível OG

Tips & strategy - 11 min read

Boarding the mobile bullet train - How to forge an invincible mobile-first strategy

Mobile marketing trends predictions 2022 OG

Trends & insights - 25 min read

Mobile marketing trends predictions for 2022 - the director's cut

App landing page best practices for 2022 - OG

Tips & strategy - 9 min read

How to create a successful app landing page in 2023

App onboarding essential guide - OG

Tips & strategy - 9 min read

All aboard! The essential guide to mobile app onboarding for 2023 (and beyond)

The power of storytelling in mobile marketing: Why it should be a priority for brands in Africa

Mobile marketing - 6 min read

The power of storytelling in mobile marketing: why it should be a priority for brands in Africa

App Metrics

Measurement & analytics - 19 min read

Welcome to the metrics - Everything you need to know about app marketing metrics

3 brands win with updated mobile apps - OG

Tips & strategy - 7 min read

Late start, strong finish: 3 in-store brands net big gains from updated mobile apps

ROI vs ROAS - quadrado

Measurement & analytics - 5 min read

Spot the difference: ROI vs. ROAS

7 táticas para impulsionar a descoberta do seu app - quadrado

Mobile marketing - 9 min read

7 tactics to boost your app discovery: How investing in ASO can catapult your app to the next level

UX do app mobile - quadrado

Tips & strategy - 15 min read

App UX: The fundamentals you need to know in 2023

O que você precisa saber sobre a notificação da ATT- quadrado

Tips & strategy - 7 min read

If and when to show the ATT prompt: What you need to consider

UA in Nigeria 1200x630

Mobile marketing - 6 min read

How Nigerian companies can grow on mobile

O poder dos valores de conversão na SKAdNetwork - quadrado

Tips & strategy - 6 min read

Unlocking the power of SKAdNetwork’s conversion values to measure and predict campaign value

app user acquisition india - OG

Trends & insights - 7 min read

App user acquisition in India in 2021 and beyond

Explicando o marketing preditivo - quadrado

Measurement & analytics - 5 min read

Predictive marketing explained – why it matters

O efeito do iOS 14 e da COVID na ascensão da web - quadrado

Mobile marketing - 5 min read

iOS, the winds of 2020, and the growing significance of the web

apps entering china challenges - OG

Tips & strategy - 5 min read

3 main challenges for apps entering China and how to overcome them

incrementality testing for marketers - OG

Tips & strategy - 14 min read

Everything marketers need to know about incrementality testing

Dicas de anúncios no TikTok - quadrado

Tips & strategy - 4 min read

6 tips to running high impact ads on TikTok

app remarketing drives revenue uplift - OG

Trends & insights - 6 min read

App remarketing drives 50% more paying users

app marketing strategy africa - OG

Tips & strategy - 8 min read

Go-to-market strategy for your app in Africa

O impacto do coronavírus sobre o marketing de instalação de apps - quadrado

Trends & insights - 2 min read

The Coronavirus impact on app installs and marketing budgets

game monetization marketing growth - OG

Trends & insights - 5 min read

Merging game monetization and marketing teams for accelerated growth

gaming app install ad spend - OG

Trends & insights - 8 min read

Gaming apps to spend $48.5 billion on user acquisition by 2022

step back all in - OG

Mobile marketing - 2 min read

What taking a step back taught me about going 'all in'

apac app promotion - OG

Tips & strategy - 9 min read

App promotion in APAC - everything you need to know

choosing mobile media sources - OG

Tips & strategy - 5 min read

Choosing your mobile media sources: How many are enough?

ad fraud vietnam challenges solutions - OG

Mobile fraud - 5 min read

Ad fraud in Vietnam: Challenges and solutions

organic uplift multiplier app marketing - OG

Measurement & analytics - 9 min read

The organic uplift in-app marketing: Separating fact from fiction

Prácticas presupuestarias eficaces para la UA

Trends & insights - 4 min read

Must-know budgeting practices to boost user acquisition

influencer marketing apps - OG

Mobile marketing - 6 min read

Open to influence? The pros and cons of influencer marketing for apps

setting up mobile performance campaigns - OG

Tips & strategy - 7 min read

How to set up your mobile app performance campaigns

content marketing app marketing - OG

Tips & strategy - 6 min read

All you need to know about content marketing for apps

scale ua campaigns app growth - OG

Tips & strategy - 8 min read

How to scale UA campaigns for your app growth

apple search ads campaign management - OG

Tips & strategy - 7 min read

8 hacks for apple search ads campaign management

media partners app marketering - OG

Mobile marketing - 8 min read

How many media partners do app marketers actually use?

aso increase organic installs - OG

Tips & strategy - 7 min read

7 ASO tips to increase organic installs like a pro

facebook app installs attribution - OG

Mobile marketing - 5 min read

Can deep linking accurately attribute Facebook app installs?

solving authentication authorization - OG

Mobile marketing - 6 min read

How we solved authentication and authorization

criando um remarketing de sucesso

Tips & strategy - 6 min read

Creating successful app remarketing: How to do it the right way

Explore other topics

Ad spend AI in Marketing Apple Privacy & SKAN Audience segmentation Benchmarks Benchmarks & Metrics Campaign management & optimization COVID-19 Creative Optimization Creatives Data collaboration Deep linking eCommerce Facebook Finance & Banking Gaming Incrementality iOS 14 Marketing Analytics Marketing budgets MarTech stack Measurement Mobile attribution Mobile Fraud Mobile marketing metrics Modeling Monetization Omnichannel Marketing Privacy & compliance Remarketing Retail Media SKAdNetwork Testing TV & streaming User Engagement & Retention User experience Web-to-app

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